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Curso Interactive Marketing & Sales November 2008
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Clave: |
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interactive marketing sales lasalle technology barcelona
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Descripción: |
Programme Overview
Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation.
Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy.
Through this course one can gain a better understanding of the techniques and best practices that allow a company to get top business results from a close connection with its public and learn how the new technologies based around the Web 2.0 provide powerful tools in order to create interactive strategies aligned
with the company strategic goals.
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Temario: |
Programme
Day 1: Technology foundation
After an introduction on how the Web 2.0 has revolutionized the Internet, the day will be dedicated to illustrate the Webcentric business model and the key drivers of word-of mouth.
Day 2: Connected Marketing: viral, buzz and blog marketing
Here we will explore best practices in order to implement successful word-of-mouth (viral/buzz) marketing and PR campaigns. The rest of the day will illustrate how to open and maintain a stable connection with customers through a clever use of forums, social media and blog marketing.
Day 3: Web analytics
Here we will discuss search and web based tools that allow to track performance and ROI for marketing campaigns.
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Profesorado: |
Ged Carroll
Ged Carroll is EMEA lead consultant in the digital strategies group at Waggener
Edstrom Worldwide working the agencies clients in the technology, pharmaceutical
and consumer brands.. Ged has 10 years consumer, media and technology marketing communications experience. He has advised and developed successful brand marketing campaigns for both blue-chip and new-chip organisations. His client experience includes Motorola, Palm and Sony.
He joined the Waggener Edstrom in May 2006. Before he joined Waggener Edstrom
Ged worked in-house at Yahoo! Europe. In Ged's previous role as European PR Manager for Yahoo!, he created and directed pan European consumer PR, buzz marketing and influencer programmes for Yahoo!'s web 2.0 businesses including Yahoo! Search, flickr, del.icio.us, upcoming.org and Yahoo!360. His Yahoo!, 'Finds of the Year' campaign was shortlisted for a PR Week Award.
Previously he held positions at The Weber Group Europe, Edelman, Pirate Communications and as an independent consultant on a range of consumer media
and technology clients including Aljazeera, Planet Out Partners, InLondon Magazine, Verizon, Ericsson and AOL.
Ged is a member of the CIPR (Chartered Institute of Public Relations), and was
nominated for PR Week's 'Ones to Watch in 2001'.
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| Localización
de las instalaciones: Barcelona |
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Otras Cuestiones: |
Campus: Barcelona
Dates: 17,18 and 19 of November 2008
Schedule:
17 of November from 11 am to 5:45pm
18 of November from 8:30am to 5:15pm
19 of November from 8:30am to 1:30pm
Language: English |
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Otros cursos de Másters La Salle:
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